I already posted about the Easy Ogre Exporter at this post http://www.ogre3d.org/forums/viewtopic.php?f=8&t=68688, but I think it's time for the showcase

The EoE is simply a new Ogre exporter for 3ds max in Open source (LGPL) and free.
The goal is to export directly the max scene content to ogre without complex interfaces and getting the objects, animations and materials directly from standard Max interfaces,
and get almost the same render in Ogre and Max with only a click on the Max export menu.
Actualy EoE export skeleton animations, pose animations and vertex morph animation, directly from the Max track or from the Max motion mixer.
It support standard materials, Arch / design and Architecture materials.
The current version is 0.99
Textures conversion to DDS format
You can now split the animations with the track time tags
Here the only interface that EoE use:

a simple scene rendered in Max (all with standard materials):

The exported scene in Ogre with pixel lighting shader generation:

The same scene again but with the basic material techniques, created automatically for hardware who don't support the shaders:

You can follow the updates, getting the plugin for max versions from 9 to 2012 and get the source code on the wiki page :
http://www.ogre3d.org/tikiwiki/Easy+Ogre+Exporter
Enjoy !