From what I can see – it has some nice idea on how to make 2d games development easy and approachable for non-programmers.
I think it is worth a look, here are the links:
Mo'Minis Studio (BETA) Download: http://www.mominis.com/studio/
[EDIT] The download doesn't seem to work for now
[/EDIT][EDIT2] OK - you can download it from the main page after you login. [/EDIT2]
Video Tutorials: http://www.mominis.com/tutorials/
Sample mini-games: http://www.mominis.com/sample-games/
(This is not spam – it is game related, news and I think that we can learn from some of the ideas they have there.)